What I Do

Explore my range of marketing services designed to help you build meaningful digital experiences with the communities you serve, and the organizations you work with.

Services


Full-service digital marketing tailored to your brand, your audience and your goals.

No two clients are the same — and neither are the strategies I build for them. Whether you need to establish a brand identity from the ground up or amplify an existing presence, I offer the tools, talent, and tenacity to get you there.

  • Your social media channels are your brand's front door — and first impressions are everything. I take the stress of day-to-day social media management off your plate, so you can focus on what you do best while I make sure your online presence is working around the clock.

    I develop platform-specific strategies for Instagram, Facebook, Twitter/X, TikTok, LinkedIn, and more. I handle everything: content scheduling and posting, community engagement, follower growth, trend monitoring, and performance analytics. Every post is crafted with your brand voice in mind — consistent, compelling, and built to grow your audience organically.

    From a jazz nonprofit that needed to reach a new generation of jazz musicians, to a world-famous comedian who went from 350K to 1 million organic followers in just three years, I have the experience and expertise to make your brand unmissable on social media.

    Services include:

    • Custom content calendar and scheduling

    • Platform management (Instagram, Facebook, TikTok, LinkedIn, and more)

    • Community management and audience engagement

    • Organic growth strategy and follower development

    • Monthly analytics reporting and performance reviews

    • Hashtag strategy and trend monitoring

  • Content is the currency of the internet — and I help you spend it wisely. I create high-quality, on-brand content that captures attention, communicates your message, and compels your audience to act.

    From scroll-stopping graphics and short-form video concepts to blog posts, captions, and campaign copy, my content creation services are designed to tell your story in the most compelling way possible. I take the time to understand your brand's voice, aesthetic, and audience so every piece of content feels unmistakably you.

    Whether you're launching a new product, promoting an event, or simply trying to stay top of mind, I produce content that doesn't just fill your feed — it builds your brand.

    Services include:

    • Social media graphics and visual assets

    • Short-form video scripts and concepts

    • Caption and ad copywriting

    • Blog and long-form content

    • Email and newsletter content

    • Event and campaign promotional materials

  • Your website is often the first place people go to decide if they trust you. I design Squarespace websites that are as functional as they are beautiful — strategic, user-friendly, and built to convert visitors into customers.

    I handle every aspect of the design process, from site architecture and layout to copywriting integration, mobile optimization, and launch. Whether you need a sleek portfolio, a professional service site, or a fully operational E-commerce store, I bring your digital home to life with the polish and professionalism your brand deserves.

    My Squarespace builds are clean, fast, and fully optimized — giving your audience the seamless experience that keeps them engaged and coming back.

    Services include:

    • Custom Squarespace website design and build

    • E-commerce setup and product page optimization

    • Mobile and tablet responsiveness

    • Basic SEO setup and metadata configuration

    • Contact forms, booking integrations, and social links

    • Post-launch walkthrough and training

  • When it's time to accelerate your growth, paid advertising is one of the fastest ways to get your brand in front of the right people. I manage targeted ad campaigns across social media platforms and search engines — designed to maximize your budget and drive real, measurable results.

    I start by understanding your goals, your audience, and your competitive landscape. From there, I build and manage campaigns that are data-driven and continuously optimized. Whether you're looking to increase brand awareness, drive traffic to your website, grow your email list, or convert sales, I know how to make every dollar work harder.

    No guesswork. No wasted spend. Just smart, strategic advertising that moves the needle.

    Services include:

    • Facebook and Instagram ad creation and management

    • Google Ads setup and campaign management

    • Audience targeting and retargeting strategy

    • Ad creative development (copy and visuals)

    • A/B testing and performance optimization

    • Detailed reporting and ROI analysis

  • A great brand is more than a logo — it's the feeling people get when they see your name. My custom branding service helps you build a visual identity that is cohesive, professional, and immediately recognizable.

    I work closely with you to understand your vision, your values, and the audience you want to attract. The result is a brand identity that looks stunning across every platform — from your website and social media to event signage, printed materials, and promotional collateral.

    I've designed branding for charity galas, Showtime comedy specials, nonprofit organizations, artists, and independent businesses. When your brand looks good, people pay attention.

    Services include:

    • Logo design and brand mark development

    • Color palette, typography, and visual style guide

    • Event branding and promotional materials

    • Poster and flyer design (print and digital)

    • Social media branding templates

    • Brand collateral design (business cards, letterhead, signage)

  • Email marketing remains one of the most powerful and cost-effective ways to stay connected with your audience, nurture relationships, and drive revenue. I design and manage email campaigns that get opened, read, and acted on.

    From welcome sequences and weekly newsletters to product launch campaigns and re-engagement flows, I craft emails that feel personal, look professional, and deliver results. I manage every element of the process — strategy, copywriting, design, list management, scheduling, and analytics — so your email marketing works seamlessly as part of your broader digital strategy.

    Services include:

    • Email strategy and campaign planning

    • Copywriting and visual design

    • List segmentation and audience management

    • Automated sequences and drip campaigns

    • A/B subject line and content testing

    • Performance reporting (open rates, click-throughs, conversions)

A smartphone lying on top of a cardboard folder on a white table, with a black pen and a decorative ball nearby. The smartphone screen shows a website about awards for empowering young musicians with music grants.

My Process

Plan with Purpose

Together, we outline a path forward that’s realistic, strategic, and tailored to your specific needs.

Collaborate Openly

You’re part of the process. I keep communication open and decisions shared—no black boxes or surprises.

Tailored Solutions

Every project is different. I stay flexible and responsive to make sure the process fits your flow—not the other way around.

Great Expectations

When I deliver, it’s not just a finished product—it’s a solution you can trust, backed by real care and effort.

Past Project
A smartphone displaying an online product listing for a handcrafted wood vase called 'Little Jewel,' priced at $425, on a wooden table.

Sam DiMaggio, Woodturner

E-Commerce Website — Squarespace.

A laptop on a white table displays an online shop for woodturned art, featuring a patterned segmented bowl.
  • Lisa doesn’t just manage your marketing — she transforms it. She took Eddie Griffin’s Instagram page from 350,000 to over 1 million organic followers in three years. The results were undeniable.

    — Sylvia V. Hillman

  • Lisa brings a level of polish, clarity, and sophistication to her work that immediately elevates any project she touches. She is collaborative, thoughtful, and deeply committed to delivering quality work.

    — Lynn Colbert-Jones, Founder & CEO, CENIC Global

  • Lisa expertly guided me through the creation of a successful Indiegogo campaign which surpassed my expectations. She’s a total pro.

    — Jeffrey Gimble

  • Her work has been outstanding, leading to successful releases of, and campaigns for, my albums. She is very responsive, and a highly valued member of my team.

    — Ada Bird Wolfe

  • She didn't just build a website, she built an experience. Her creativity, responsiveness, and 'can-do' attitude made the entire process a breeze. We are beyond impressed with the results.

    — Jerome Pittman, Founder & CEO, JEXA Awards, Inc.

  • My husband and I got excellent results from our collaboration with Lisa. It was an inspired partnership that resulted in a five star website. Lisa’s intuition and experience laid the foundation for a process that resulted in so much more than our initial goals.

    — Julie and Sam DiMaggio

A woman with curly dark hair, smiling, wearing a white top.
Not sure where to start?

Book a free consultation using this form and I'll help you identify exactly which services will have the biggest impact on your business.